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Forbes - Business
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Forbes - Business
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Did the Super Bowl Ads Connect with the New Heartland?
Let?s be honest. Very few 30-second Super Bowl ads are really worth $3.5 million, no matter how huge the audience, especially if a measurable sales lift is the goal. The true value is the buzz ? talk around the water cooler, Facebook sharing, tweets and YouTube hits. To create this coveted
viral spread, advertisers in past years have gone to great creative lengths to grab attention. But sometimes, the gratuitous use of flesh, sexual innuendo and stereotypes is a turn-off to the values-driven new Heartland consumer.
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Madonna Rocks The Super Bowl
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Lucio Tan May Be Ready To Sell Loss-Making Philippines Airlines
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The Mobile Pivot: Pyxis becomes Verivo Software
Every company I speak with is building mobile software for its customers (B2C) or its employees (B2E). In effect, the entire software market is morphng before our eyes as the world deals with enabling business on the go. This transition has created an influx of vendors entering the space to deliver mobile solutions for device management, mobile application management, mobile application development and mobile security. Effectively, we are trying to recreate the entire software and underlying services stack. On one hand businesses they are looking to established vendors such as IBM and SAP. On the other hand they are looking to upstarts such as MobileIron and PhoneGap (now Adobe Systems). This has left businesses with a confusing landscape of vendors. The result is that many vendors that started off with a special purpose solution are looking to extend the product offering.
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My Big, Fat, and Probably Wrong, 2012 Super Bowl Prediction
It?s the perfect matchup. New York City versus Boston (well, okay, New England). Two of the top quarterbacks, receivers, and coaches in the game. A powerful, fast and frighteningly ferocious Giants defensive line versus the world-class Pro Bowl offensive line of the Patriots.
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